Local boutique grew Instagram reach 8x in 90 days
Owner-operated apparel boutique, single-city footprint, 1.2k followers at start.
Challenge
The boutique had stagnant organic reach and no budget for traditional ads. Posts averaged 40 likes and engagement had been flat for six months. The owner wanted measurable lift without diluting the brand voice.
Approach
We seeded a layered campaign across niche-matched Instagram followers, story views and saves on three pillar posts per week. Each batch was paced over 48 hours to mirror organic discovery curves and avoid burst-pattern flags.
Result
Average post reach moved from ~600 impressions to roughly 5,000 over 90 days. Saves per post tripled and the account started appearing in the Explore feed for two regional hashtags it had never ranked for.
“We stopped feeling invisible in the feed. The compounding effect after week four was the part we did not expect.”
Composite testimonial. Real client identities protected; metrics directional based on aggregated panel data.