How to choose the right plan
Updated 2026-06-05
Most buyers spend more time than they need picking between two adjacent plans. The honest answer is that the difference between, for example, 5,000 and 10,000 followers is rarely the deciding factor for the outcome you want. What matters more is matching the category to the goal — followers for profile credibility, likes or views for content traction, comments for thread depth — and picking a quantity that fits your baseline. This guide walks through the decision.
Start from the goal, not the category
Ask what changes once the campaign ends. If the answer is profile-level credibility, pick a follower plan. If the answer is making a recent post look popular, pick a likes or views plan on that specific post. If the answer is making a thread look active, pick a comments plan and accept the slower delivery. Buying the wrong category is the single most common mistake; the second most common is buying a quantity that breaks the visual baseline of the account.
Pick a quantity that matches the baseline
A profile that has 800 followers and starts showing 50,000 within a week reads as inflated to anyone who lands on it. A profile that goes from 800 to 1,500 over the same week reads as normal early growth. The plan slider lets you pick the exact quantity inside the supported range; use that to land on a number that fits where the account already is, then run a second campaign later if you want more.
Read the refill window before you buy
The refill window is the safety net on the campaign. Plans with longer windows tend to cost more because the operational commitment is higher. If you are running the campaign on a single asset that you care about, the longer window is usually worth the price difference. If the campaign is exploratory and you can re-buy if the count drops, the shorter window is fine.
When in doubt, start small
Buying a small plan first is the cheapest way to validate how the delivery and refill work for your specific account, before committing to a larger order. The marketplace is designed so a small first order is a low-friction action: no signup, one-shot checkout, magic-link follow-up. Use that to feel the system out, then scale the second order to the size that actually matches the goal.